How anyone can be more effective with less effort by learning how to identify and leverage the 80/20 principle–the well-known, unpublicized secret that 80 percent of all our results in business and in life stem from a mere 20 percent of our efforts. The 80/20 principle is one of the great secrets of highly effective […]
The Power of Intuition
– Gary Klein
April 17, 2014 By Leave a Comment
Through a three-tiered process called the “Exceleration Program,” Klein provides readers with the tools they need to build the intuitive skills that will help them make tough choices, spot potential problems, manage uncertainty and size up situations quickly in the workplace. Gary Klein is a research psychologist famous for pioneering in the field of naturalistic decision […]
Beating Sugar Addiction – Dan DeFigio
April 16, 2014 By
Are you a sugar addict? Beating Sugar Addiction For Dummies provides you a safe and healthy path to overcome your addiction, eliminate stress eating, and upgrade your nutrition for a healthier lifestyle. Sugar addiction is a rapidly growing epidemic that can lead to obesity, chronic fatigue, diabetes, and a host of other medical and psychological problems. Beating Sugar […]
All Marketers Are Liars
– Seth Godin
April 13, 2014 By
“All marketers are storytellers. Only the losers are liars.” Seth Godin’s three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a […]
The Lexus and the Olive Tree
– Thomas L. Friedman
April 9, 2014 By Leave a Comment
The Lexus and the Olive Tree is a 1999 book by Thomas L. Friedman that posits that the world is currently undergoing two struggles: the drive for prosperity and development, symbolized by the Lexus, and the desire to retain identity and traditions, symbolized by the olive tree. He says he came to this realization while eating a sushi box lunch on a Japanese bullet […]
Hungry – Crystal Renn
April 8, 2014 By
“We can always find each other, we girls with secrets.” An inspiring and cautionary tale for women of all ages, Hungry is an uplifting memoir with a universal message about body image, beauty and self-confidence. [From: Amazon.co.uk] This is a photo of me at sixteen, when I signed a big modeling contract, moved to New York […]
Purple Cow
– Seth Godin
April 7, 2014 By Leave a Comment
Purple Cow: Transform Your Business by Being Remarkable is a 2003 book by Seth Godin. The book presents Godin’s personal belief that creative advertising is less effective today because of clutter and advertising avoidance. The book advocates that companies produce remarkable products and target people who are likely to spread word of mouth about the product. USA Today said it “reminds business […]
The Paradox of Choice
– Barry Schwartz
April 2, 2014 By
We assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long […]
A Whack on the Side of the Head
– Roger Von Oech
April 1, 2014 By Leave a Comment
“It’s difficult to get your creative juices flowing if you’re always being practical, following rules, afraid to make mistakes, not looking into outside areas, or under the influence of any of the other mental locks.” In our day to day lives, we seldom have a need to think outside the box. We tend to do […]
