A business book classic, it is the first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a “position” in a prospective customer’s mind – one that reflects a company’s own strengths and weaknesses as well as those of its competitors. [From: Troutandpartners.com] Al Ries attended high […]
Each day is a miracle
– Paulo Coelho
March 3, 2014 By
“You can become blind by seeing each day as a similar one. Each day is a different one, each day brings a miracle of its own. It’s just a matter of paying attention to this miracle…” ~ Paulo Coelho
McDonald’s: Behind The Arches
– John F. Love
March 1, 2014 By Leave a Comment
McDonald’s is the story of an American business success, a company that proved the value of hard work, ingenuity, trial and error, and gut instincts. In McDonald’s: Behind the Arches, business writer John F. Love tells the astonishing story of the people and the strategies, the innovation and the brilliance that turned a single hamburger stand into a […]
How to Win Friends & Influence People
– Dale Carnegie
February 6, 2014 By Leave a Comment
You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you!Since its release in 1936, How to Win Friends and Influence People has sold more than 15 million copies. Dale Carnegie’s first book is a timeless bestseller, […]
Martin Luther King Jr.
January 15, 2014 By
Martin Luther King, Jr. (January 15, 1929 – April 4, 1968) was an American pastor, activist, humanitarian, and leader in the African-American Civil Rights Movement. He is best known for his role in the advancement of civil rights using nonviolent civil disobedience based on his Christian beliefs. He was born Michael King, but his father changed his name in honor of the German reformer Martin Luther. A Baptist minister, King became […]
Only the Paranoid Survive
– Andrew S. Grove
January 7, 2014 By Leave a Comment
Only The Paranoid Survive: How To Exploit The Crisis Points That Challenge Every Company And Career New Edition is an excellent book by Andrew S. Grove that aims to motivate every manager to expect the unexpected in his business after applying the techniques and principles he has stated. [From: Flipkart.com] “The Lesson is, we all need […]
