Can you make yourself, your kids, and your parents smarter? Expanding upon one of the most-read New York Times Magazine features of 2012, Smarter: The New Science of Building Brain Power penetrates the hot new field of intelligence research to reveal what researchers call a revolution in human intellectual abilities. Shattering decades of dogma, scientists began publishing studies in […]
The Infinite Asset
– Sam Hill and Chris Lederer
Remember when brand management was as straightforward as promoting a single product or service? Today, brands mingle so much – McDonald’s and Disney partner on promotional giveaways, Subaru markets an L.L. Bean edition of the Outback, Toys R Us and Amazon.com jointly launch an online toy store – a whole system of brands can make […]
Beyond Freedom and Dignity
– B. F. Skinner
“Education is what survives when what has been learnt has been forgotten.” Beyond Freedom and Dignity is a book written by American psychologist B. F. Skinner and first published in 1971. The book argues that entrenched belief in free will and the moral autonomy of the individual (which Skinner referred to as “dignity”) hinders the prospect of using scientific methods to modify behavior […]
The Empowerment Dynamic (TED)
– David Emerald
The Power of TED* provides a uniquely hopeful way of responding to challenging times. This fable explores the shift from a Victim Orientation focused on the drama triangle roles of Victim, Persecutor and Rescuer to a Creator Orientation and its antidote roles of Creator, Challenger and Coach. How to make this shift happen elicits hope […]
Avocados – some fun facts
Avocados are a fruit, not a vegetable. In Brazil avocados mixed in with ice cream is a very popular dessert. The avocado is also called an Alligator Pear because of its pear-like shape and it’s bumpy green skin. California produces about 90% of the national avocado crop in the Usa. To tell if […]
How to Learn Anything… Fast
– Josh Kaufman
“You can’t make positive discoveries that make your life better if you never try anything new.” Josh Kaufman is the author of two international bestsellers, The Personal MBA: Master the Art of Business and The First 20 Hours: How to Learn Anything… Fast!, and is one of the top 100 business authors in the world, as ranked by […]