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The Art Of The Start
– Guy Kawasaki

The Art of the Start is a popular 2004 business book written by Guy Kawasaki. It focuses on entrepreneurship and key points about starting a business, bootstrapping, and pitching new ideas to potential investors.

Kawasaki opens by listing the five most important things an entrepreneur must accomplish:
Make Meaning: How will you make the world a better place?
Make Mantra. Forget “long, boring, and irrelevant” mission statements.
Get Going: Build something. “Don’t focus on pitching, writing, and planning”.
Define Your Business Model: “You have to figure out a way to make money.”
Weave a MAT (Milestones, Assumptions, and Tasks): Compile a list for each of these to keep you “on track when all hell breaks loose”. [From: Wikipedia.com]

“The wisest course of action is to take your best shot with a prototype, immediately get it to market, and iterate quickly. If you wait for ideal circumstances in which you have all the information you need (which is impossible), the market will pass you by.” 

It begins with a dream that just won’t quit, the once-in-a-lifetime thunderbolt of pure inspiration, the obsession, the world-beater, the killer app, the next big thing. Everyone who wants to make the world a better place becomes possessed by a grand idea.
But what does it take to turn your idea into action? 
Whether you are an entrepreneur, entrepreneur, or not-for-profit crusader, there’s no shortage of advice available on issues such as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles, and Web sites that many start ups get bogged down to the point of paralysis. Or else they focus on the wrong priorities and go broke before they discover their mistakes.
In The Art of the Start, Guy Kawasaki brings two decades of experience as one of business’s most original and irreverent strategists to offer the essential guide for anyone starting anything, from a multinational corporation to a church group.
At Apple in the 1980’s, he helped lead one of the great companies of the century, turning ordinary consumers into evangelists. As founder and CEO of Garage Technology Ventures, a venture capital firm, he has field-tested his ideas with dozens of newly hatched companies. And
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as the author of bestselling business books and articles, he has advised thousands of people who are making their start up dreams real.
From raising money to hiring the right people, from defining your positioning to creating a brand, from creating buzz to buzzing the competition, from managing a board to fostering a community, this book will guide you through an adventure that’s more art than science—the art of the start. [From: Amazon.com]

“DOING, not learning to do, is the essence of entrepreneurship.” 

An excellent handbook for those starting a business or non-profit, stressing function over form and action over planning. The lessons apply to organizations whether they’re bootstrapping or seeking funding from venture capitalists or angel investors. Kawasaki includes plenty of historical examples and firsthand experience, making this a practical real-world resource that’s more valuable than a simply conceptual textbook. [From: Goodreads.com]

“The next time you think that there’s something that you “can’t live without”, wait for a week and then see if you’re still alive or not” 

Now Watch His Video:

TITLE: Guy Kawasaki “The Art of the Start” @ TiECon 2006
TIME: 39:46 minutes

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