"...conversations at the intersection of business, art, technology, and a great life..."

Archives for March 7, 2014

– Al Ries and Jack Trout

A business book classic, it is the first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a “position” in a prospective customer’s mind – one that reflects a company’s own strengths and weaknesses as well as those of its competitors. [From: Troutandpartners.com] Al Ries attended high […]

Pin It on Pinterest