Remember when brand management was as straightforward as promoting a single product or service? Today, brands mingle so much - McDonald's and Disney partner on promotional giveaways, Subaru markets an L.L. Bean edition of the Outback, Toys R Us and … [Continue reading]
On Becoming a Person – Carl Rogers
“The curious paradox is that when I accept myself just as I am, then I can change.” The late Carl Rogers, founder of the humanistic psychology movement, revolutionized psychotherapy with his concept of "client-centered therapy." His influence has … [Continue reading]
Phantoms in the Brain
– V. S. Ramachandran
“Any ape can reach for a banana, but only humans can reach for the stars.” Neuroscientist V.S. Ramachandran is internationally renowned for uncovering answers to the deep and quirky questions of human nature that few scientists have dared to … [Continue reading]
The Man Who Mistook His Wife for a Hat
– Oliver Sacks
“If a man has lost a leg or an eye, he knows he has lost a leg or an eye; but if he has lost a self - himself - he cannot know it, because he is no longer there to know it.” In his most extraordinary book, "one of the great clinical writers of … [Continue reading]
Passages: Predictable Crises of Adult Life (Part 2) – Gail Sheehy
[ READ Passages: Predictable Crises of Adult Life (Part 1) - Gaily Sheehy HERE ] To make the life stages easier to grasp, Sheehy’s innovation was to break them down into easy-to-understand decades. The Twenties In our 20s, we have to work out … [Continue reading]
Passages: Predictable Crises of Adult Life (Part 1) – Gail Sheehy
“If we don't change, we don't grow. If we don't grow, we aren't really living.” At last, this is your story. You'll recognize yourself, your friends, and your loves. You'll see how to use each life crisis as an opportunity for creative change -- … [Continue reading]
Thinking about the Future, Guidelines for Strategic Foresight –
Andy Hines and Peter Bishop
Thinking about the Future distills the expertise of three dozen senior foresight professionals into a set of essential guidelines for carrying out successful strategic foresight. Presented in a highly scannable yet personable style, each guideline … [Continue reading]