The Art of the Start is a popular 2004 business book written by Guy Kawasaki. It focuses on entrepreneurship and key points about starting a business, bootstrapping, and pitching new ideas to potential investors.
Make Meaning: How will you make the world a better place?
Make Mantra. Forget “long, boring, and irrelevant” mission statements.
Get Going: Build something. “Don’t focus on pitching, writing, and planning”.
Define Your Business Model: “You have to figure out a way to make money.”
Weave a MAT (Milestones, Assumptions, and Tasks): Compile a list for each of these to keep you “on track when all hell breaks loose”. [From: Wikipedia.com]
“The wisest course of action is to take your best shot with a prototype, immediately get it to market, and iterate quickly. If you wait for ideal circumstances in which you have all the information you need (which is impossible), the market will pass you by.”
At Apple in the 1980’s, he helped lead one of the great companies of the century, turning ordinary consumers into evangelists. As founder and CEO of Garage Technology Ventures, a venture capital firm, he has field-tested his ideas with dozens of newly hatched companies. And
“DOING, not learning to do, is the essence of entrepreneurship.”
“The next time you think that there’s something that you “can’t live without”, wait for a week and then see if you’re still alive or not”
TIME: 39:46 minutes
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