Purple Cow: Transform Your Business by Being Remarkable is a 2003 book by Seth Godin. The book presents Godin’s personal belief that creative advertising is less effective today because of clutter and advertising avoidance. The book advocates that companies produce remarkable products and target people who are likely to spread word of mouth about the product. USA Today said it “reminds business […]
A Whack on the Side of the Head
– Roger Von Oech
April 1, 2014 By Leave a Comment
“It’s difficult to get your creative juices flowing if you’re always being practical, following rules, afraid to make mistakes, not looking into outside areas, or under the influence of any of the other mental locks.” In our day to day lives, we seldom have a need to think outside the box. We tend to do […]
How to build your creative confidence
– David Kelley
March 29, 2014 By
From TED.com Is your school or workplace divided into “creatives” versus practical people? Yet surely, David Kelley suggests, creativity is not the domain of only a chosen few. Telling stories from his legendary design career and his own life, he offers ways to build the confidence to create… (From The Design Studio session at TED2012, guest-curated […]
Getting to YES
– Roger Fisher and William L. Ury
March 12, 2014 By Leave a Comment
Getting to YES: Negotiating Agreement Without Giving In is a best-selling 1981 non-fiction book by Roger Fisher and William L. Ury. Reissued in 1991 with additional authorship credit to Bruce Patton, the book made appearances for years on the Business Week” Best Seller” list. The book suggests a method called “principled negotiation or negotiation of merits.” Members of the Harvard Negotiation […]
Positioning
– Al Ries and Jack Trout
March 7, 2014 By Leave a Comment
A business book classic, it is the first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a “position” in a prospective customer’s mind – one that reflects a company’s own strengths and weaknesses as well as those of its competitors. [From: Troutandpartners.com] Al Ries attended high […]
Less stuff, more happiness
– Graham Hill
March 4, 2014 By
From TED.com Writer and designer Graham Hill asks: Can having less stuff, in less room, lead to more happiness? He makes the case for taking up less space, and lays out three rules for editing your life. Graham Hill is the founder of TreeHugger.com; he travels the world to tell the story of sustainability, and tweets […]
Each day is a miracle
– Paulo Coelho
March 3, 2014 By
“You can become blind by seeing each day as a similar one. Each day is a different one, each day brings a miracle of its own. It’s just a matter of paying attention to this miracle…” ~ Paulo Coelho
How to Win Friends & Influence People
– Dale Carnegie
February 6, 2014 By Leave a Comment
You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you!Since its release in 1936, How to Win Friends and Influence People has sold more than 15 million copies. Dale Carnegie’s first book is a timeless bestseller, […]
Growth, Change
February 3, 2014 By
Growth is painful, Change is painful. But NOTHING is as painful AS STAYING STUCK SOMEWHERE YOU DON’T BELONG
Only the Paranoid Survive
– Andrew S. Grove
January 7, 2014 By Leave a Comment
Only The Paranoid Survive: How To Exploit The Crisis Points That Challenge Every Company And Career New Edition is an excellent book by Andrew S. Grove that aims to motivate every manager to expect the unexpected in his business after applying the techniques and principles he has stated. [From: Flipkart.com] “The Lesson is, we all need […]
