From TED.com When Eric Dishman was in college, doctors told him he had 2 to 3 years to live. That was a long time ago. Now, Dishman puts his experience and his expertise as a medical tech specialist together to suggest a bold idea for reinventing health care — by putting the patient at the center […]
How to build your creative confidence
– David Kelley
From TED.com Is your school or workplace divided into “creatives” versus practical people? Yet surely, David Kelley suggests, creativity is not the domain of only a chosen few. Telling stories from his legendary design career and his own life, he offers ways to build the confidence to create… (From The Design Studio session at TED2012, guest-curated […]
Positioning
– Al Ries and Jack Trout
A business book classic, it is the first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a “position” in a prospective customer’s mind – one that reflects a company’s own strengths and weaknesses as well as those of its competitors. [From: Troutandpartners.com] Al Ries attended high […]
Less stuff, more happiness
– Graham Hill
From TED.com Writer and designer Graham Hill asks: Can having less stuff, in less room, lead to more happiness? He makes the case for taking up less space, and lays out three rules for editing your life. Graham Hill is the founder of TreeHugger.com; he travels the world to tell the story of sustainability, and tweets […]
McDonald’s: Behind The Arches
– John F. Love
McDonald’s is the story of an American business success, a company that proved the value of hard work, ingenuity, trial and error, and gut instincts. In McDonald’s: Behind the Arches, business writer John F. Love tells the astonishing story of the people and the strategies, the innovation and the brilliance that turned a single hamburger stand into a […]