From TED.com
At the 2008 Serious Play conference, designer Tim Brown talks about the powerful relationship between creative thinking and play — with many examples you can try at home (and one that maybe you shouldn’t).
Tim Brown is the CEO of the “innovation and design” firm IDEO — taking an approach to design that digs deeper than the surface.
Why you should listen
Tim Brown is the CEO of innovation and design firm IDEO, taking an approach to design that digs deeper than the surface. Having taken over from founder David E. Kelley, Tim Brown carries forward the firm’s mission of fusing design, business and social studies to come up with deeply researched, deeply understood designs and ideas — they call it “design thinking.” IDEO is the kind of firm that companies turn to when they want a top-down rethink of a business or product — from fast food conglomerates to high-tech startups, hospitals to universities. IDEO has designed and prototyped everything from a life-saving portable defibrillator to the defining details at the groundbreaking Prada shop in Manhattan to corporate processes. And check out the Global Chain Reaction for a sample of how seriously this firm takes play. Curious about design thinking? Check out this free toolkit: Design Thinking for Educators.
What others say
“We need more executives like Brown who understand how creativity works.” —Ginger Grant, comment, TED.com
Now watch the TED video:
TITLE: Tim Brown: Tales of creativity and play Serious Play 2008 · 27:58 minutes · Filmed May 2008
See more at: TED.com
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