How to Win Friends & Influence People
– Dale Carnegie

You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you!

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Twelve Things This Book Will Do For You

1. Get you out of a mental rut, give you new thoughts, new visions, new ambitions.
2. Enable you to make friends quickly and easily.
3. Increase your popularity.
4. Help you to win people to your way of thinking.
5. Increase your influence, your prestige, your ability to get things done.
6. Enable you to win new clients, new customers.
7. Increase your earning power.
8. Make you a better salesman, a better executive.
9. Help you to handle complaints, avoid arguments, keep your human contacts smooth and pleasant.
10. Make you a better speaker, a more entertaining conversationalist.
11. Make the principles of psychology easy for you to apply in your daily contacts.
12. Help you to arouse enthusiasm among your associates.

The book has six major sections. The core principles of each section are quoted below.

Fundamental Techniques in Handling People

1. Don’t criticize, condemn, or complain.
2. Give honest and sincere appreciation.
3. Arouse in the other person an eager want.

Six Ways to Make People Like You

1. Become genuinely interested in other people.
2. Smile.
3. Remember that a person’s name is, to that person, the sweetest and most important sound in any language.
4. Be a good listener. Encourage others to talk about themselves.
5. Talk in terms of the other person’s interest.
6. Make the other person feel important – and do it sincerely.

Twelve Ways to Win People to Your Way of Thinking

1. The only way to get the best of an argument is to avoid it.
2. Show respect for the other person’s opinions. Never say “You’re Wrong.”
3. If you’re wrong, admit it quickly and emphatically.
4. Begin in a friendly way.
5. Start with questions to which the other person will answer yes.
6. Let the other person do a great deal of the talking.
7. Let the other person feel the idea is his or hers.
8. Try honestly to see things from the other person’s point of view.
9. Be sympathetic with the other person’s ideas and desires.
10. Appeal to the nobler motives.
11. Dramatize your ideas.
12. Throw down a challenge.

Be a Leader: How to Change People Without Giving Offense or Arousing Resentment

1. Begin with praise and honest appreciation.
2. Call attention to people’s mistakes indirectly.
3. Talk about your own mistakes before criticizing the other person.
4. Ask questions instead of giving direct orders.
5. Let the other person save face.
6. Praise every improvement.
7. Give the other person a fine reputation to live up to.
8. Use encouragement. Make the fault seem easy to correct.
9. Make the other person happy about doing what you suggest.

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Letters That Produced Miraculous Results

In this chapter, the shortest in the book, Carnegie analyzes two letters and describes how to appeal to someone’s vanity with the term “do me a favor” as opposed to directly asking for something which does not offer the same feeling of importance to the recipient of the request.

Seven Rules For Making Your Home Life Happier

1. Don’t nag.
2. Don’t try to make your partner over.
3. Don’t criticize.
4. Give honest appreciation.
5. Pay little attentions.
6. Be courteous.
7. Read a good book on the sexual side of marriage.
   [From: www.wikipedia.com]

For more than sixty years the rock-solid, time-tested advice in this book has carried thousands of now famous people up the ladder of success in their business and personal lives.

Now this previously revised and updated bestseller is available in trade paperback for the first time to help you achieve your maximum potential throughout the next century! [www.amazon.com]