How anyone can be more effective with less effort by learning how to identify and leverage the 80/20 principle–the well-known, unpublicized secret that 80 percent of all our results in business and in life stem from a mere 20 percent of our efforts. The 80/20 principle is one of the great secrets of highly effective […]
The Lexus and the Olive Tree
– Thomas L. Friedman
April 9, 2014 By Leave a Comment
The Lexus and the Olive Tree is a 1999 book by Thomas L. Friedman that posits that the world is currently undergoing two struggles: the drive for prosperity and development, symbolized by the Lexus, and the desire to retain identity and traditions, symbolized by the olive tree. He says he came to this realization while eating a sushi box lunch on a Japanese bullet […]
Positioning
– Al Ries and Jack Trout
March 7, 2014 By Leave a Comment
A business book classic, it is the first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a “position” in a prospective customer’s mind – one that reflects a company’s own strengths and weaknesses as well as those of its competitors. [From: Troutandpartners.com] Al Ries attended high […]
McDonald’s: Behind The Arches
– John F. Love
March 1, 2014 By Leave a Comment
McDonald’s is the story of an American business success, a company that proved the value of hard work, ingenuity, trial and error, and gut instincts. In McDonald’s: Behind the Arches, business writer John F. Love tells the astonishing story of the people and the strategies, the innovation and the brilliance that turned a single hamburger stand into a […]
Only the Paranoid Survive
– Andrew S. Grove
January 7, 2014 By Leave a Comment
Only The Paranoid Survive: How To Exploit The Crisis Points That Challenge Every Company And Career New Edition is an excellent book by Andrew S. Grove that aims to motivate every manager to expect the unexpected in his business after applying the techniques and principles he has stated. [From: Flipkart.com] “The Lesson is, we all need […]
