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Thrive – Brendan Brazier

Featuring a long-term eating plan that may help you achieve optimal health through stress-busting plant-based whole foods, this title includes: the best whole foods; over 100 easy-to-make recipes with raw food options that are wheat, gluten, soy, corn, refined sugar, and dairy free; and, an easy-to-follow exercise plan. [From: Goodreads.com]

The thrive diet is a long-term eating plan to help all athletes (professional or not) develop a lean body, sharp mind, and everlasting energy. As one of the few professional athletes on a plant-based diet, Brendan Brazier researched and developed this easy-to-follow program to enhance his performance as an elite endurance competitor.

Brazier clearly describes the benefits of nutrient-rich foods in their natural state versus processed foods, and how to choose nutritionally efficient, stress-busting whole foods for maximum energy and health. Featuring a 12-week meal plan, over 100 allergen-free recipes with raw food options — including recipes for energy gels, sport drinks, and recovery foods — and a complementary exercise plan, The Thrive Diet is “an authoritative guide to outstanding performance” (Neal D. Barnard, M.D., Physician’s Committee for Responsible Medicine). [From: Barnesandnoble.com]

Brendan Brazier is a professional Ironman triathlete, a two-time Canadian 50km Ultra Marathon Champion, and the bestselling author of The Thrive Diet. Now, in an easy-to-apply system for everyone, he shares his groundbreaking approach to fitness and how you can gain maximum results in minimal time. Thrive Fitness isn’t simply a program; it’s a way of life. Whether you’re a time-crunched beginner or an experienced athlete.

Thrive Fitness is a real-world program that can easily fit into your busy schedule. To get you started on your new way of life, the book also features:

  – a complete 6-week rotational workout plan and training log
  – illustrated exercises with step-by-step instructions
  – top foods to fuel workouts
  – 30 plant-based, whole-food, performance-enhancing recipes
  – a sample meal plan 

[From: Chapters.indigo.ca]

The Thrive Diet is meant to:

  • improve the ability to burn body fat as energy
  • better sleep quality *quality not quantity
  • eliminations of junk cravings
  • reduced body fat
  • less joint inflammation
  • improve mental clarity
  • improve ability to build lean muscle tissue
  • quick recovery from exercise
  • reduce cholesterol level
  •  stronger bones
  • better skin quality

Interesting facts and blurbs:
“Food cravings, usually for sugary or starchy foods, are often a telltale sign that the diet lacks nutrients or is tired.”(page 61)
“Appetite will diminish as the quality of food improves.”
“The absence of healthy food in diet is a form of stress.” (page 23)
“Corn derivatives are used in upward of 90 percent of processed food.” (page 67)
“More fossil fuel is burned in the production, processing and delivery of food than in any other industry.” (page 99)
40 percent of the average North American’s total stress can be attributed to diet.
6 types of common food allergies: soy,dairy, yeast, wheat/gluten, peanuts,corn

[From: Makinggoodchoicesblog.com]

About The Author:

Brendan Brazier is the creator and host of the Thrive Forwa

rd web series, based on his bestselling Thrive book trilogy (Thrive, Thrive Fitness, and Thrive Foods). Brendan is a former professional Ironman triathlete, and the creator of an award-winning line of whole food nutritional products called Vega. He is also a two-time Canadian 50km Ultra Marathon Champion.

Brendan is recognized as one of the world’s foremost authorities on plant-based nutrition for athletes. In an online Cornell University certificate program, Brendan presents a lecture based on his best-selling books entitled: Plant-Based Diet and Elite Athleticism. It is part of a new course presented by eCornell and the T. Colin Campbell Foundation. www.ecornell.com/brazier

Brendan was chosen as one of the 25 Most Fascinating Vegetarians by VegNews Magazine, the Top 40 Under 40 most influential people in the health industry by Natural Food Merchandiser and has been nominated for the prestigious Manning Innovation Award twice for creating Vega.

Brendan’s intentions of spreading the word of an ethical, environmentally friendly, and healthy lifestyle through plant-based foods have taken him across North America, speaking at events such as the Chicago Green Festival and the United States Humane Society Gala. Brendan was also invited to address US Congress on Capitol Hill, where he spoke of the significant social and economic benefits that could be achieved by improving personal health through better diet. The focus of his speech was to draw attention to the role that food plays in the prevention of most chronic diseases currently plaguing North Americans.

Spanning the whole month of October of 2008, Brendan was a keynote presenter on a cross-Canada university speaking tour called “Students for Sustainability.” Speaking at 21 universities, along with others such David Suzuki and Stephan Lewis, the tour went coast to coast offering practical environmental preservation solutions to students. It was Canada’s largest environmental tour.

Aimed at helping individuals and companies improve productivity through greater fitness Brendan’s second book, Thrive Fitness: Mental and Physical Strength for Life, was published by Penguin in January, 2009. And was published in the United Sates by Da Capo in January, 2010.

Brendan’s latest book (September, 2011) is called Thrive Foods and includes 200 plant-based whole food recipes. It also includes three chapters dedicated to assessing the environmental resources used in food production. In June of 2012, it won the an International Book Award for “Best Health Book.”

Now Watch This Video:

Brendan Brazier – The Story of “The Thrive Diet”

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