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Archives for April 13, 2014

All Marketers Are Liars
– Seth Godin

“All marketers are storytellers. Only the losers are liars.” Seth Godin’s three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a […]

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